65 - Trusting the Machine: Building Confidence in AI-Driven Marketing Decisions

In this episode, Dean Guida interviews Seva Ustinov, CEO of Plurio AI. Seva shares his journey from running a marketing agency to building Plurio AI, an AI-driven platform that automates performance marketing for large advertisers. They discuss the challenges of campaign optimization, data integration, and building trust in AI agents. Seva explains how Plurio AI streamlines repetitive marketing tasks, enabling leaner teams and faster creative testing.